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Brazil is hotting up and not because of the sun!
Brazil is the hot market of the moment because it is one of the fastest to emerge from the global recession. It is the world's 10th largest economy and is blooming due to a stable currency; a growing, consumption-oriented middle class; and a gross domestic product expected to rise at 4% to 5% per year over the next 10 years. According to a recent survey, nearly one-third of finance chiefs are considering international market expansion over the next two years in Brazil.
It's no surprise that The weak recovery in the United States and Europe makes the promise of growth in Latin America very enticing.
However, finance chiefs and other experts who have been in the market for years warn that Brazil's tax and legal systems are among the world's most convoluted. Finance chiefs love to complain about taxes the world over, but Brazilian taxes are in a class of their own. Some say it's right up there with the most complicated tax system in the world.
A thicket of labor laws can also ensnare unsuspecting businesses, and corruption and personal security remain much more significant concerns than in more-fully developed markets. Yet despite these serious risks, Brazil, as Latin America's biggest market is attracting CFOs' attention. Companies are considering partnerships in other Latin American countries that might provide entree to Brazil as a way of avoiding the crippling import taxes.
A necessity for any finance chief preparing to establish a presence in Brazil is a strong local tax team and strong internal experts as well as sophisticated external advisers.
The CFO of SAP Latin America states, "Brazil is an interesting and unique blend of opportunity and risk,".
The IE Group’s next event in Brazil is Supply Chain Finance, for more information on this please contact Henrique on hsantiago@theiegroup.com
Also, view presentations from the last event by joining the network at: http://network.theiegroup.com
Monday, 26th July 2010